I am definitely part of the crowd that thinks that Aritzia items are insanely priced for what they are. I do enjoy browsing the store and trying on their pieces, but I almost always end up putting them back because it's hard to justify a $160 price tag for a basic dress. I would much rather wait for their 'huge' sales (and by huge, I mean $5 off a $100 tag), because some discount is better than none.
However, it wasn't the case with this Wilfred Free dress. I know it's on the 'simpler' side, but the fact that you can wear it with the cutout in the front or the back makes it seem like you are getting two different dresses in one! I've definitely maximized my CPW in the short amount of time I've had this in my closet, which takes some of the sting out of the price tag. I'm actually quite pleased with the dresses Wilfred Free line (I also own the Parleur dress, purchased on sale), and the mid-range prices are not too cringe inducing. I won't be buying out the entire line any time soon, but I won't feel particularly guilty if I can't wait for the sale price!