Wednesday, July 10, 2013

My bones may break but I'll never be untrue

Boohoo is a new UK-based online retailer that has recently expanded it's global reach to Canada and I was lucky enough to be invited to their launch party a few weeks ago!


Boohoo's motto is 'twenty-four/seven fashion' and their products and price points remind me of a sort of union between ASOS and Forever21. They have a mix of basic and trendy items at very reasonable price points. They also have a 'Boohoo Boutique' section which offers items that are more on the 'high end' of fast fashion and is reflected in their slightly higher price point.

The location was beautiful. The weather was hot but there was a nice canopy with lots of seating underneath so that people could get out of the hot sun when they wanted. Many of their collections offered on the website currently were out on display for people to browse. I like that they provided such different pieces, instead of the more safe options (a fully-sequined floor-length dress, anyone?).   The decor was very pink and girly, and the dessert table was fabulous! There were catered appetizers and even a small bar that served quite delicious drinks, both alcoholic and non-alcoholic!



They even provided small take-out boxes for us to stuff full of goodies!


All-in-all, it was a fun party and a great way to kick off their Canadian launch! As part of the goodie bag, Boohoo generously offered us a voucher to their website. I spent several days pouring over their inventory, and I have the Julia Box Pleat Sleeveless Skater Dress and the Katty Scuba Box Pleat Skater Skirt on it's way to me right now. I couldn't be more excited, especially after seeing Elle's review on the Lorna dress, which is also on my wishlist!

With the fantastic shipping options available to Canadians, I have no doubt about their success! A huge thank you to the team at Boohoo and NKPR for the invite. 


TOBI Bradshaw bodysuit, Unbranded asymmetrical skirt, Forever21 bow belt, Zara pumps, Balenciaga RH City

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Jessy said...

I'm excited for my boohoo order! Sad that I couldn't make the event or I would've met you!

phiphi @ said...

so so cool!! you look great - the skirt was a fab pick! xo

Elle said...

The launch party looked like so much fun! And I really can't wait for your reviews....... :)

Linh N. said...

Really digging the theme of the launch party. The bottle is pretty cute also, I would totally jack that haha that brings me to this...what do you have on your nails?

Joanna said...

Bummer that you couldn't make it!

Joanna said...

It's Kiss Everlasting Gel Polish in 'Juicy!' I got it at Walmart.

Miriam said...

wow, you got great photos from the party!! love the outfit too! especially those heels! =)

Adriana said...

Lovely photos! You look gorgeous in your black and red combo!!